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Wednesday, September 13, 2006

Apple adding movies to iTunes lineup

In a move widely viewed as inevitable, Apple Computer Inc. CEO Steve Jobs said Tuesday that the company will sell movies from its online music store with prices starting at $9.99.

The announcement is likely to jump-start a nascent movie-downloading industry, much like Apple's move into selling music online in 2003 popularized legal song downloads.

Yet it's what Apple didn't say Tuesday that also made some news and led to only a marginal increase in the company's stock price, which rose 13 cents, to close at $72.63.

Many analysts believed Apple would introduce a wider-screen version of the iPod to better showcase movies, and they also expect Apple to soon enter the wireless phone business with a phone that plays music, videos and handles scheduling tasks. Neither product was announced.

What was announced, among other new products, was the introduction of a new iPod with 80 gigabytes of storage and a brighter screen for better movie viewing.

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